HortiFair 2012

Our People in Amsterdam

Representatives of Business Development Directorate Marketing Department and their colleagues from URALCHEM Trading took part in Horti Fair-2012, an international exhibition in Amsterdam. This event, the largest and the most reputable in the field of protected agriculture, hosted over 500 companies, operating in such areas as selective plant breeding, greenhouse and cultivation equipment and technologies, and crops nutrition.

«Horti Fair is a great place to announce to the world that URALCHEM is the first Russian producer to enter the global market with a revolutionary line of complex water-soluble products under SOLAR sub-brand», – shares Ekaterina Shutaleva, head of the Marketing Department.

URALCHEM SOLAR includes products that are of interest and are in high demand in premium water-soluble fertilizer market. SOLAR portfolio includes four formulations and three basic products, manufactured at upgraded and brand-new facilities of Azot (Potassium nitrate 13:0:46), MFP KCCW (Calcium Nitrate 15.5:0:0:26.5) and VMF (MAP 12:61:0; NPK 13:40:13; NPK 15:15:30; NPK 14:8:36; NPK 20:20:20) plants. After commissioning relevant production lines in 2013, the Company will become the leading and, as of now, the only Russian producer of water-soluble NPK. Extremely high quality of URALCHEM SOLAR products makes them marketable even abroad and puts URALCHEM in direct competition with such world leaders as YARA, Haifa or SQM. Amsterdam agricultural fair confirms it.

We can now declare with confidence that the fastest-growing segment of agricultural market responded to our products with interest. In 4 days, URALCHEM exhibition was visited by representatives of over 30 countries. «We’ve held a number of negotiations with trading networks, looking for new suppliers and partners», – says Darya Arefieva, the speciality product manager. – «Obviously, the presented product line has found demand with end consumers. Now we only have to meet it.»